Chris McCarthy, a 15-year Viacom veteran, has been leading the effort to revive the brand since October 2016, when he added oversight of MTV to his portfolio that already included VH1 and. Making sure we had diversity on-screen was the first wave, and getting the right people behind the camera was the second wave. DEADLINE: MTV blazed the trail in the beginning. Try for free at rocketreach.co . Now, there are so many media outlets competing for the same audience. The comedian had asked fans to boycott his sketch show from the mid-2000s because of what he described as a raw deal from Comedy Central. Mona Scott-Young, an executive producer of Love & Hip Hop, says she admires McCarthy for his tenacity and his abilities as a strategic thinker. While Paramount+ has a broad array of material, it doesnt have the brand awareness of some of its rivals such as HBO/HBO Max (69.4 million subscribers), Disney+ (116 million) and Netflix (214 million), said Steven Cahall, senior equity analyst at Wells Fargo Securities. ViacomCBS efforts have been hobbled by deals such as the one to license Yellowstone to Peacock. McCarthy asserts that the effort by ViacomCBS to add BIPOC production companies is a natural progression for the firm that has been a trailblazer in shining TV lights on underrepresented communities. Sign up for THR news straight to your inbox every day, Inside the business of TV with breaking news, expert analysis and showrunner interviews. Salaries posted anonymously by Paramount employees. Everything is constantly changing. What were doing is serving audiences that are really starving for content, McCarthy said. It was wild down there and not my scene, says McCarthy, who grew up in a blue-collar family in Philadelphia. Production companies front entire full-time development teams that serve as the networks creative incubators. Chris McCarthy is solidifying the management ranks in his rapidly growing Entertainment & Youth Group at ViacomCBS. real person. om ons te informeren over dit probleem. MTV Networks boss Chris McCarthy and CBS Chief Creative Officer David Nevins are among those adding to their turf. Diaz eventually became a programming executive who was instrumental in the launch of MTV franchises Cribs and My Super Sweet 16. She also helped birth the genre-defining hit The Osbournes after spotting the potential of Sharon and Ozzys clan during a segment of Cribs. She left the fold in 2007 to become a full-time producer, delivering the hit Mob Wives to VH1 and producing Bravos Real Housewives of New Jersey before returning to VH1 in 2014 as a senior VP of development and production. Our model gets smarter over time as more people share salaries on Glassdoor. Bitte helfen Sie uns, Glassdoor zu schtzen, indem Sie besttigen, dass Sie McCarthy, a 15-year Viacom veteran, spoke to Deadline about keys to the turnaround and the overall climate at MTV and its rebuilding parent company. We want to hear from you! October 24, 2016. Some are breaking up. scusiamo se questo pu causarti degli inconvenienti. The Hollywood Reporter is a part of Penske Media Corporation. Chris McCarthy, Paramount Global: Profile and Biography - Bloomberg Markets Bloomberg TV+ Bloomberg Surveillance Bloomberg Surveillance with Tom Keene, Jonathan Ferro & Lisa Abramowicz live. Chris McCarthy is solidifying the management ranks in his rapidly growing Entertainment & Youth Group at ViacomCBS. Like Bakish, he is reassured by the fact that the company has a clear vision of where it needs to go. As a subscriber, you have 10 gift articles to give each month. You have to respect the engineer in Bob. We are leveraging our legacy IP but were also launching some new IP. The company does not break out numbers for Paramount+. 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The new approach was evident earlier this year when McCarthys group opted to sell Darren Stars dramedy series Emily in Paris to Netflix rather than have it air on ViacomCBS Paramount Network as planned. Nous sommes dsols pour la gne occasionne. McCarthy, 45, president of ViacomCBS MTV Entertainment Studios unit (previously known as Entertainment & Youth Group), landed the freelance assignment to help market the MTVU credit card because nobody else at MTV wanted it. Were growing in digital and in our studio. Onze Subscribe to Deadline Breaking News Alerts and keep your inbox happy. 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These include Channel 5 in the UK, Telefe in Argentina and Network Ten in Australia. But he didnt say, Screw it. McCarthys studio-focused strategy aims to position the division as an important program supplier that can deliver hits to ViacomCBS many in-house platforms, as well as generate advertising and content licensing windfalls from third-party sales. Chris McCarthy is solidifying the management ranks in his rapidly growing Entertainment & Youth Group at ViacomCBS. If you continue to see this Creating cultural hits is at the center of both brands strategy, evidenced by having 8 of the top 10 and 15 of the top 25 shows. Bakish had faith in McCarthys vision for the fading asset in part because they held the same conviction that MTVs foray into live-action scripted series had been a mistake and a costly one. The neo-western drama, starring Kevin Costner as powerful Montana ranch owner John Dutton, was popular but expensive to produce. Steve Albani, who formerly ran communications at Comedy Central, Paramount and TV Land under former network execs Kent Alterman and Kevin Kay, is exiting after more than two decades and 300-plus episodes of South Park and three Daily Show hosts. As is the case everywhere in television, most of them have needed revitalizing. You may occasionally receive promotional content from the Los Angeles Times. Creating cultural hits is at the center of both brands strategy, evidenced by having 8 of the top 10 and 15 of the top 25 shows. I hope they see the value of the partnership that has been long-standing and that this can aid in the success of what theyre trying to build.. The demographics also overlapped with CBS NFL audience. They have kids. A free inside look at Paramount salary trends based on 5223 salaries wages for 1575 jobs at Paramount. Sheridan also is shooting in Montana, an hour outside the nearest town, he said. Well update if we hear anything more. McCarthy and Nina L. Diaz, president of content and chief creative officer, have among the toughest assignments in media as they seek to reinvent a clutch of ViacomCBS channel brands that once defined cable television but have struggled amid the sea changes in media consumption during the past decade. But there have been strains in the relationship around the production decisions. His track record in turning around the ratings and financial performance of the channel prompted Bakish to have him take on MTV as well in late 2016. Get our latest storiesin the feed of your favorite networks. Basic cable was abandoning scripted drama in favor of cheaper reality shows. Ajude-nos a manter o Glassdoor seguro confirmando que voc uma pessoa de ViacomCBS executives outlined their plans for their new streaming service, which launches March 4. ViacomCBS in August reported reaching 42 million combined subscribers for streaming services including Paramount+ and Showtimes over-the-top offering, adding 6.5 million accounts in the most recent quarter. Last week, the company restructured its content leadership team, including appointing Tanya Giles, currently GM of MTV Entertainment Group, as a centralized programming head to oversee content strategy for Paramount+ and Pluto TV globally. Its really a testament to the team that we built, led by [entertainment president] Nina L. Diaz and [head of development] Lily Neumeyer. In 2006, after his departure, Chappelle told Oprah Winfrey in an interview that he had left the show in part because of stress and in part because he felt conflicted about the material he was producing, saying, I was doing sketches that were funny, but were socially irresponsible.. ViacomCBS CEO Bakish has no doubt that the congloms flagship global brands have growth years ahead of them. McCarthy credits his success to strong leaders and collaborative teams who embrace a culture of creativity drives everything we do.. Aidez-nous protger Glassdoor en confirmant que vous tes une personne relle. As Viacom Inc. and CBS Corp. were recombining in 2019, Chris McCarthy faced a key decision: What to do about "Yellowstone"? Were on the ground. By subscribing, I agree to the Terms of Use and Privacy Policy. In a key early move, McCarthy revived the Jersey Shore franchise with Floribama Shore and Jersey Shore: Family Vacation, which have both run for four seasons. And then with the original Jersey Shore, we thought, Lets find a creative hook. It would be a different story, not coming of age. And so I talked to Chris about a lot of ambitious ideas, and he bet on them.. Now, as Viacom gets set to report its fiscal first-quarter earnings on Tuesday, the picture is much rosier. You thrive in change or you die in change, McCarthy says. Als u dit bericht blijft zien, stuur dan een e-mail McCarthys internal memo announcing his new executive team is below. McCarthy was handed the largest channel portfolio in the company after the second round of the Viacom and CBS merger was completed between media conglomerates controlled by Shari Redstone, who. Those often include the gentrification of the American West and the failure of institutions, whether its the oil industry, local government or the penal system. That spurred it to hastily find new producers for Big Fish-produced VH1 series such as Black Ink Crew, Cartel Crew and the Miami, New York and Atlanta editions of Love & Hip Hop.. On Wall Street and among ViacomCBS industry peers, there is skepticism that ViacomCBS can navigate the streaming wars as a content supplier to in-house platforms as well as outside partners. 2023 The Hollywood Reporter, LLC. Its that combination. 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Among her earliest jobs was working as an assistant to Steven Weinstock, the veteran unscripted producer, when he was generating news magazine series The Eleventh Hour for New Yorks PBS affiliate WNET-TV. It had a similar problem with South Park, which is licensed to HBO Max for streaming. Carving out that brand value in the mind of the consumer, at a time when theres a lot of competition out there, is their biggest challenge, Cahall said. Additionally, Jacqueline Parkes will expand her role as chief marketing officer and head of digital studios; and Keyes Hill-Edgar will take on a new role as COO. And he has every confidence in McCarthy and Diaz as key drivers of the companys transformation as it bets on free ad-supported streaming through its Pluto TV service and the enhanced Paramount Plus subscription service set to debut early next year. Paramount Network and all related titles and logos are trademarks of Viacom International Inc. Chris McCarthy was recently named President of Entertainment & Youth Brands,ViacomCBSDomestic Media Networks adding Comedy Central, Paramount Network, Smithsonian Channel and TV Land brands and their respective content studios to his current portfolio of MTV, VH1, CMT and Logo Media. Bloomberg Surveillance with Tom Keene, Jonathan Ferro & Lisa Abramowicz live from New York, bringing insight on global markets and the top business stories of the day. DEADLINE:How do you hold your own against social networks and tech companies, which offer a lot of programming and have a lot more money to spend? When Annecchino was appointed, he was tasked with overseeing all of ViacomCBS media networks outside of the U.S. Since she and McCarthy began working together on VH1 in 2015, the two have been in sync on how ViacomCBS needs to shift its programming strategy. Sie weiterhin diese Meldung erhalten, informieren Sie uns darber bitte per E-Mail To alleviate that issue, McCarthy signed South Park creators Matt Stone and Trey Parker to a deal for two movies a year through 2027 for Paramount+ that are based on the beloved, foul-mouthed animated show. DEADLINE: A lot of your target viewers werent watching when the show first premiered 10 years ago, in 2009. She also notes that she feels an obligation to help nurture the BIPOC role models that were lacking when she was working her way up the ranks. Please help us protect Glassdoor by verifying that you're a By his own admission, McCarthy often spends his downtime thinking about what I do, partly because I love it so much.. McCARTHY: On Floribama, it was squarely in 18-34. Its a different approach, but its one that plays to our strengths. Paramount Networks Western drama Yellowstone, starring Kevin Costner (center), is the nets highest-rated series. But the obstacles the two face are manifest. Wir entschuldigen uns fr die Umstnde. But they want to all be together on the shore and that idea gives us a lot to work with. After leading VH1 and MTV, the Viacom television executive had recently added Yellowstones cable TV home, Paramount Network, to his portfolio, along with Comedy Central. And everything was thrown at you. It would certainly be challenging, but the reward would be exceptional.. We are in the business of driving massive commercial hits. Both ascribed to the ethos of saying yes to any offer, because the goal was to keep working until a precious staff position opened up. Theyre building their own road map through this, says Judy McGrath, the longtime MTV Networks chief who exited Viacom in 2011. McCARTHY: When you think about how much weve accomplished and how quickly, relative to the landscape and to our peers, its pretty extraordinary. Some people felt we were trying to exploit the problem. What was really great was hearing from the network side: If you want to give us five minutes, well take five minutes. 6 (in 18-34) were now No. ViacomCBS has restructured its international reporting structure, bringing its global business under the control of a trio of U.S. execs. Variety and the Flying V logos are trademarks of Variety Media, LLC. He comes in and says, Heres how were going to grow.. We started to look at, Whats a different subculture of that? One result was Floribama Shore. As goes MTV, so goes Viacom. We think of it as three phases. Chris McCarthy is solidifying the management ranks in his rapidly growing Entertainment & Youth Group at ViacomCBS, as Nina L. Diaz and Tanya Giles will both take on responsibilities previously held by departing GM Amy Doyle. Bakish figured the entire company had about nine months to show demonstrable growth to Wall Street. McCarthy recognized that the show would perform much better in a binge-watch streaming environment than it would as a weekly series on linear TV. Meanwhile, Josh Line executive vp marketing and creative at Comedy Central, Paramount Network and TV Land is departing to move to a new corporate job within the larger ViacomCBS fold, details of which will be announced shortly. McCarthy took over MTV in. In a statement, McCarthy said, After speaking with Dave, I am happy we were able to make things right.. Signup for Breaking News Alerts & Newsletters. ViacomCBS also cut ties in June with production banner Big Fish Entertainment amid the controversy over the companys handling of a sensitive legal issue involving crime-scene footage collected during the production of Big Fishs now-canceled A&E Network series Live PD. Amid the social unrest over the killing of George Floyd in Minneapolis, ViacomCBS decided it could no longer be in business with Big Fish. He would eventually get his foot in the door at MTV thanks to his success at convincing undergrads to sign up for a card that gave them reward points for good grades, paying the bill on time and purchasing books. Elsewhere, Dan Cohen, President of ViacomCBS Global Distribution Group, will add distribution of ViacomCBS International Studios content to his unit. Sometimes in the pursuit of that growth there are casualties, Scott-Young says. Now is our opportunity to grow and play. This shows going to do the same thing. The new corporate structure arrives as ViacomCBS continues to shuffle the decks after remerging last year. (Cam McLeod / Paramount Network/MTV Entertainment Studios), ViacomCBS executive Chris McCarthy, at the Press Lounge in Manhattan, is shepherding a programming strategy for Paramount+ based on the expanded universe of the show Yellowstone.. The executives have strained some relationships in the unscripted production community as they moved forcefully on a $250 million initiative to seed a new generation of independent production companies owned by BIPOC producers and showrunners. You always have that hope that an assistant will stay a year or two because it takes so long to train them, says Weinstock, who is now co-head of Endemol Shines Truly Original production banner. But I figured that I had to figure out how to make this thing work. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply. I think they saw an opportunity to build a bigger world, at the same time people had a lot of time to sort of reassess, and they decided to really double down on Paramount+ and the kind of content I make, Sheridan said. Ci McCarthys content-focused strategy for his universe of channels is seen as a long shot even among those who are rooting for the company. If theres a shot to make this a growing, enduring business, theyre probably as good as it gets to get them there.. But no rebuilding project came close to the challenges at MTV. Chris McCarthy email address & phone number | ViacomCBS - MTV Entertainment Group President and CEO contact information - RocketReach President and CEO @ ViacomCBS - MTV Entertainment Group View Chris's Email & Phone (It's Free) 5 free lookups per month. Chris McCarthy is solidifying the management ranks in his rapidly growing Entertainment & Youth Group at ViacomCBS. Prior to MTV, McCarthy led VH1s reinvention in 2015 driving it to record growth. Subscribe for full access to The Hollywood Reporter. That overhead traditionally was supported by a business model through which producers could recoup their upfront costs in success the longer term that success, the better., Some producers with long tenures at ViacomCBS channels say the working environment under McCarthy and Diaz has been difficult amid budget tightening and efforts to revamp or reboot long-running franchises such as VH1s Love & Hip Hop.. All Rights Reserved. Prior to MTV, McCarthy led VH1's reinvention in 2015 driving it to record growth. They still report into him, but also now report into McCarthy and Robbins, adding a dual reporting element. Indeed, McCarthy developed a reputation for taking on the work that required the heaviest lifting, and today hes still doing that, albeit from a loftier perch. Since Im the test dummy for it, I hope I survive the crash, so to speak, and deliver something worthy of the gamble.. Exited Viacom in 2011 change or you die in change or you die in change you! 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