And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. It requires dedication, planning, execution, and a genuine level of care. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. The most popular social media platforms. Hello folks, and thanks very much for joining us today. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. That's user-generated content, or UGC for short! To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. Theres also one surprise social network coming out of Vietnam. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. The top social networking platforms are Twitter, Instagram, and Facebook . 5). And let's not forget about influencer marketing it's taken the social media world by storm! When expanded it provides a list of search options that will switch the search inputs to match the current selection. SNOW has a similar foundation and basis to Snapchat. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. Business owners often go where their customers are. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. User-generated content is a Powerful Key to Brand Building, 7. [1]Conversational commerce surging across Southeast Asia Which Countries Use Social Media the Most? For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. The algorithm ensures your content gets maximum exposure to the right people. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. 01 Mar 2023. Like WeChat, it started as a simple communication platform that has developed many new features. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. In, StatCounter. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. Kakaotalk is next, with 80.1%. S-commerce is all about streamlining the shopping experience for customers. In 2023, there's no denying the huge potential of S-commerce. Overall social commerce's revenue per order rose 88% during the first two quarters of this year. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. And, guess what? https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. . The ultimate list of Linkedin Statistics that you need to know in 2023. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. So, it's time for brands to jump on this trend and take advantage of it. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. MPA joins industry leaders to discuss decarbonisation strategies. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. WeChat is the largest, with over 1.2 billion monthly active users. Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. Client-only email newsletters with analysis and takeaways from the daily news. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. 89.3% of the entire South Korean population are social media users. All age groups use YouTube, although it is getting more popular among the younger generations. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. As of 2020, it also held nearly 93 percent of the countrys social media market share. As soon as this statistic is updated, you will immediately be notified via e-mail. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. Proprietary data and over 3,000 third-party sources about the most important topics. 3), and WeChat (No. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. Check out the top stories in our Weekly Recap A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. Listen up, marketers! Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. Get the latest news, update and special offers delivered directly in your inbox. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. You need a Statista Account for unlimited access. Short Video Content will Dominate Social Media Platforms 1. There's Beams, Spotify Podcasts, Twitter Space and more. Social audio content is one of the most cost-effective marketing strategies you can invest in. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. Social media has given brands more ways than ever to connect with customers. Instagram is also quite popular with close to 60% of internet users using the platform9. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. 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