Many buy from Amazon which is filled with scam products. Markets never sleep, and neither does Bloomberg. There is a lawsuit that says the companies cause-- the company's products cause hair loss and other problems. Becky Barnhouse, a campground manager who lives in Ojai, California, is seeking a refund after buying $161 worth of Olaplex products in October per her stylist's recommendation. (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . Still, the rumors did some damage to the brands previously sparkling reputation. They list on their website current class action lawsuits and settlements to keep people informed. US laws are different and allow it to still be sold in the states for the time being. . Disclaimer: HairLossGeeks is independent and reader-supported. According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. 12:08 EST 16 Feb 2023. 'I had huge bald spots bcz of their products .. Further, much of the defendants press coverage amounts to no more than a purchased ad or paid mentions in blogs and by influencers on social media, the suit, filed on February 9 in California, relays. "I think by that point I had probably lost 20% of my hair," Auriana told "Good Morning America." Looking for a refresh, the 44-year-old said she turned to her hairstylist, who suggested the Olaplex hair care line as a possible solution to her problems. Winning a court case is only half the battle for Olaplex. We don't know if they were using expired Olaplex. According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. M ore than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. The 28 plaintiffs who filed the case are instead pursuing damages for their personal injuries, primarily to their hair and scalp and want the court to order Olaplex to stop its unfair, false and deceptive advertising and marketing.. Athletes' ambitions don't end when they leave the field of play. 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On Thursday, Olaplex began a defensive marketing push to fight back against a lawsuit accusing the brand's products of causing hair loss and scalp sensitivity and irritation. Keep in mind that, as I write, Olaplex No.3 is marked as a Best Seller on Amazon. Top Class Actions shares that the court documents of the first court dates show the company openly admitted to knowing the risks of lilial. Olaplex CEO JuE Wong addressed the allegations in a two-minute video posted to the brands social channels in which she says she wants to address some misinformation and calling the claims not true.. For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. The suit adds that the Olaplex products also contain non-water-soluble substances that can cause users to develop clogged, inflamed, impacted and infected hair follicles. This condition, known as seborrheic dermatitis, is characterized by red, itchy, inflamed, blistered, flaking or scaling skin and hair loss, the suit says. 4, Olaplex No. The judge granted awards upward of $20 million on each of the four claims, with a guarantee that Olaplex will get at least $37.4 million. . Olaplex also has a No.4P and a No.4C shampoo that are for enhancing blonde hair and clarifying hair. ', 'I was using it too much, and it literally broke my hair. Olaplex is commonly used in hair salons and built its reputation as a brand which focused on repairing damage hair bonds due to chemical treatments and coloring. On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". Top editors give you the stories you want delivered right to your inbox each weekday. "We have full confidence and believe in the safety and efficacy of our products, which are thoroughly tested in-house and by independent third-party laboratories.". Facebook groups dedicated to sharing customers negative experiences after using Olaplex were created, garnering thousands of members. 6, Olaplex No. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, Its a 10, and Unilever. The subsequent social media fallout prompted Olaplex CEO . The amount of lilial in Olaplexs fragrance before the brand reformulated is also unknown. The filing stresses that benzene is so dangerous that the beauty industry has stopped using the ingredient and voluntarily pulled hair care products containing the substance from stores. Hair care brand Olaplex quickly won a wide following during the pandemic with products it says build chemical bonds that strengthen hair. 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being . 5, Olaplex No. Some users seeking refunds said their hair was damaged or fell out after using the product. The brand is being taken to court for a lawsuit filed by at least 28 women on February 9, 2023. I noticed that it started burning my scalp. On Tuesday, Olaplex said net revenue this year will be $563 million to $634 million, a 15% decrease from 2022 at the midpoint. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, It's a 10, and Unilever. She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. Popular haircare company, Olaplex, is being sued by 28 women who claim its products caused hair loss, blisters and other conditions. The plaintiffs are collectively seeking $75,000 (62,200) in damages. The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. hide caption. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the lawsuit said. On Trustpilot, one customer wrote: 'I wish I could put 0 stars but I can't.. Olaplex is the worst thing you can put on ur hair mine got sooo fragile and thin. VIDEO: Lawsuit claims Olaplex hair products caused blisters, bald spots. Insider has previously reported on customers alleging that they experienced hair loss after using Olaplex products and reported that some had received refunds. Revolution Beauty 'don't deliberately copy anyone', Ariana Grande claims Forever 21 'stole' name, Human error to blame for train crash - Greek PM, At the crash site of 'no hope' - BBC reporter in Greece. "I'm not touching them again," she said of Olaplex products. 'You may have recently heard that Olaplex products cause hair loss. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. According to the lawsuit, many other purportedly safe Olaplex products contain panthenol and other ingredients well known in the beauty industry to be allergens and irritants that can cause allergic contact dermatitis, hair loss and scalp injuries. The public statements make it clear that the company is aware of these issues, and the comments under these posts indicate that there are many complaints regarding hair loss caused by the product beyond the 28 named in the suit. JuE Wong is a strong leader and will keep the brand on course through this storm for its shareholders. Olaplex CEO JuE Wong addressed . Do you work at Olaplex or have information to share? 3 min read. The 61-page lawsuit says that although Olaplex touts the products over and over in advertisements as scientifically proven, free from harsh chemicals and safe for all hair, the items are, in fact, none of these things.. Want to stay in the loop on class actions that matter to you? According to the complaint, multiple Olaplex products contained lilial, a chemical compound that is often used as a perfume in cosmetics until the European Union mandated the ingredient be gone from products by March 2022 due to concerns about its impact on fertility. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss . "Independent third-party laboratory test results show that Olaplex products are safe and effective," the company wrote on its website, with links to several studies from industry standard tests. In many ways, this Olaplex suit feels a bit like . However, most of the five-star reviews simply say how Olaplex products helped their damaged hair in some way. There is even a Facebook group titled Olaplex and Hair Loss? Olaplex denied the customers' allegations. . Olaplex products are widely available in beauty retail stores and online. Brands will provide clinical data and whoever sues needs to have photos and documentation; otherwise it's he says / she says. According to the Olaplex class action lawsuit, the Olaplex No. Having a patented ingredient unique to their product is a good thing. Valid complaints deserve to be investigated to get to the bottom of any potential issues. Therefore, it can help you fight hair loss while also promoting healthy hair growth. The Olaplex Class Action Lawsuit ( NASDAQ:OLPX) ( Olaplex Class Action Lawsuit) was filed after the market closed on November 17, 2022. The Olaplex lawsuit filed on February 9, 2023, in the U.S. District Court Central District of California alleged that the Olaplex products led to hair loss, bald spots, scalp irritation, brittle hair, and hair breakage. A network of celebrities, salon workers, and influencers were hired to boost the product and given marketing materials, training, or other information, to make "false or misleading statements," according to the lawsuit. Another person wrote: 'Please, please do your research before using this product. In January 2021, Devacurl agreed to a $5.2 million settlement to resolve the class-action lawsuit claims that the brands products caused hair loss and scalp irritation. Some have lost hairin some cases more than half and leaving bald spots in others, the suit sayswhile others have been left with hair thats dry, brittle, frizzy and dull.. Olaplex customers report hair breakage and loss. Olaplex has released test results that it says show the products are safe. If Olaplex wins this case, the beauty industry may see less of these expensive and reputationally damaging lawsuits. Top editors give you the stories you want delivered right to your inbox each weekday. This doesnt rule out, however, the possibility of a class action being filed over Olaplex products in the future to compensate those who purchased the products and may have been misled by the defendants claims. King notes that fragrance is a complex subsect of product formulation, as it can consist of thousands of materials. Daniela Sirtori-Cortina. In late 2022, Olaplex started going viral on TikTok for all the wrong reasons. You have entered an incorrect email address! as well as other partner offers and accept our. Some people have successfully grown their hair with Olaplex products. Stay up to date with what you want to know. The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. 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